What is ethylene?
Ethylene is a plant hormone that is released naturally by fruit, vegetables and flowers as they ripen, accelerating the process. This process continues after plants have been harvested.
While fruits, vegetables and flowers are transported, they are sometimes stored in closed spaces (in lorries or refrigerated containers), which means ethylene levels rise and the ripening process speeds up.
What is KEEPCOOL
Is a natural, organic filter made primarily of sepiolite, a clay mineral produced in Spain.
It is the most effective absorbent material to preserve fresh produce. Its main feature is its ability to absorb the ethylene gas released by fresh produce as it starts to ripen, converting the ethylene into CO2 that kills bacteria, and H20 that stops the products drying out.
It is a preservative that does not leave behind any residue, purifying the atmosphere without leaving any traces behind. It is non-toxic, safe to use and does not damage food products.
It eliminates odours in containers and refrigerators.